QQI Level 5 Digital Marketing

Develop strategies for a digital marketing campaign with social media, online advertising and E-tools.

Course content:

• -Outlining characteristics of traditional marketing – v – Digital Marketing
• -Outlining/Analysis/Development/Implementation of a Digital Marketing Campaign
• -Identification of various types of e-tools:
• -Search Engine Optimisation
• -Email Marketing
• -Social Media
• -Blogs
• -Online Advertising
• -Strengths & Weaknesses of E-tools
• -Developing a customised digital marketing campaign
• -Web Analytics

Students will prepare for the QQI Level 5 Digital Marketing 5 N1364 component certificate. This will involve submitting assignments and project work.